Shape Borrowing...

Shape Borrowing technique is a very good way for one to generate new and creative ideas for new products, shapes and forms. One of the key advantage of using this technique is that there is inherently an unlimited number of product shapes and forms that are available around us. What would be the challenge is to then creatively use these shapes and forms to morph them into something unique, creative and yet able to be produced and accepted by your target audiences. Take a look at the slideshow below:

Ideation: Shape Borrowing

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